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Professional SEO Services Provider |
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SEO : Search Engine Optimization
Search Engine Optimization procedure
can bring targeted visitors if it is
done in a likely way. Please keep in
mind that SEO can spoil your web
site, if it is done to vary search
engine results. I mean we have to
highlight our plus points, we need
not to intention result pages by
hook or crook. |
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Selection of Keywords
Keyword selection depends on
these main factors:
1.) Number of visitors it will
bring to my website.
2.) Work involved in achieving top
ranking for a keyword.
3.) Bottom line: business we do if
achieved. |
Number of visitors it will bring to
my website
We should think in natural, do a
simple research, do people really
search for that keyword? I counsel
collecting keywords related to your
business just by plain supposition
and write in a notepad.
Find out all related keywords /
variations.
Now, use available keyword selector
tools to find out number of search
volume for each keyword |
Work implicated in achieving top
ranking for a keyword
At this stage I will have a ready
list of all keywords and number of
visitors prospect if I accomplish
high ranking. Now we should arrange
our list in descending order,
maximum searched keyword first next
the lower one.
Here we have to figure out, how much
I have to work to attain noticeable
position in search result. To get an
idea we can do simple search in
search engines, we have some tools
ready for this purpose what we can
use. We should cross check this part
with all authority tools and by
doing simple searches in search
engines before coming to a
conclusion.
By end of this arena we should treat
our keyword list, sort it based on
complexity in ascending order. Now
select the keyword; "easiest to
target" and "maximum visitors" on
first place, next the difficult one.
Create another list, and please
don’t run off a keyword too
difficult to achieve, it can bring
very sweet gifts. You can keep them
as last targeted. |
On-Page optimization
On-page optimization is important
step of SEO where we deal with the
pages itself. My opinion on the most
important elements
Content
Magic can happen if and if we have a
web page where, there is enough
scope for it. We should have
high-quality content, an adequate
amount of content associated to our
business / services / products we
offer. We should write / illustrate
our services / products / business
in a way people can understand and
appreciate, then only they are going
to use it
And yes make sure that you have your
targeted keywords included in the
content on your pages in a natural
way.
Make sure that the text is unique,
if it is the same as on other web
pages it can be caught by search
engines as duplicate web page. Now a
days search engines are smart enough
to understand this.
Easy navigation
We should make sure that the search
engine spiders can follow the inner
links on your site. If I have a
dynamic web site based on a database
it is beneficial to use mod-rewrite
to get the best possible benefit out
of it.
If I have lot of pages on my web
site and they are very deep down in
the navigation tree of 3 or more
clicks; than I need to use a sitemap
and a link to it from each page of
site. Sitemap makes is easy for
search engines to find all pages
Off-Page optimization
1.) Selection of resources; which is
related to our website
2.) One way links; to website home
page and internal pages
3.) Popularize your website on
internet. |
